Period talk can be awkward. It’s no surprise given its history of stigma, shame and marginalization. Even though it is a natural body function, it has been a taboo subject for hundreds of years - we’re talking negative connotations from Aristotle’s day all the way to today.
Aunt Flow was started in 2016 when founder, Claire Coder, was just 19. “I was inspired to start the business because I was at an event and I got my period,” she says. “There were no tampons. It was one of those events where there’s only men - a tech event - and you don’t feel comfortable asking for a tampon. So I had to leave the event.” The company sells menstrual products to organizations and then donates menstrual products back to menstruators living in need in the USA..
Period Poverty is not a new phenomenon to our society. What is a new phenomenon, however, are the many public advocates for women’s health coming forward and bringing period poverty to the forefront of public attention. They are highlighting the inadequacy of our past approaches to policy, research, and education. At Oluna, we are dedicated to restoring pride around women, transgender, and non-binary menstrual health! We have always been advocates for gender equality, and we are fueled by the fact that COVID-19 has provided a huge setback in the mission to end Period Poverty.